HORAIYA at Go Harajuku
Location: 2 Chome-19-10 Jingumae, Shibuya, Tokyo 150-0001, Japan
Harajuku, Tokyo
A beloved Japanese confectionery shop near Harajuku specialising in taiyaki and traditional sweet treats.
A beloved Japanese confectionery shop near Harajuku specialising in taiyaki and traditional sweet treats.
Horaiya is a longstanding Japanese sweet shop in the Jingumae area, cherished by locals and visitors alike for its freshly made taiyaki, the iconic fish-shaped pastry filled with sweet red bean paste. The shop keeps its focus on doing a few things exceptionally well, and the taiyaki, with its crisp exterior and generous filling, is the standout item.Alongside the signature taiyaki, Horaiya offers a rotation of seasonal wagashi, the delicate traditional confections that accompany Japanese tea. These change throughout the year, reflecting the blossoms, colours and flavours of each season in a way that is deeply rooted in Japanese culinary culture.
The shop is situated on a quieter stretch of Jingumae, a short walk from Harajuku Station. It operates as a takeaway-focused spot with limited or no seating, so it is best enjoyed as a stroll-and-snack experience. Arriving earlier in the day is advisable, as popular items can sell out.
Operating Hours
Overall Rating
Based on 151 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
E**** Z*****
Delicious avocado and tuna toast + latte. This is a one man show , so it takes a bit of time. You can see that the owner is very meticulous when preparing the drinks and food, he does not rush through even there are multiple orders to
n***** A*********
Excellent sandwiches and cozy vibe! Tried the tuna and avocado ð¥ sandwiches - both were fresh, flavorful, and perfectly balanced. The ingredients felt high quality, and the bread was spot on.
E*****
This was my second year visiting Tokyo and my second year coming to Horaiya almost every day during my stay. Easily one of the best coffees Iâve had in Japan, with great sandwiches and a very kind, welcoming team. It became part of my daily routine. I hope to visit again on my next trip to Japan. Thank you
C**** Q******
I went on a really rainy day out of desperation to find a place to eat after I couldnât find the original place I wanted to go to. Man am I glad I found this place! It was small, cozy, and empty. At the time (it was pretty late in the day),
B****** B**
Wonderful tiny coffee shop. Went 4 times in as many days. The baristas take great care to prepare each drink to perfection. The vegan scones were incredible, especially the one with chocolate and miso. They have few seats to stay in but also offer take out. Cards are accepted.
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Photo Gallery
HORAIYA
HÅ Rai Ya storefront
A cozy café with wooden-framed glass windows and a brick wall on the left featuring a circular sign reading 'HŠRAI YA'. Inside, there is a display case filled with pastries, hanging pendant lights, and a counter area where staff can be seen working. A pink poster stands outside near some potted plants.
Coffee Shop Exterior
A coffee shop with a wooden entrance and brick wall, featuring hanging lights and a chalkboard menu board listing items like Coffee, Latte, Smoothie, Beer, Hot Sandwich, Sweets, and KANBUTSU.
HÅ Rai Ya Shop Front
A brick building facade with a wooden door and window, featuring a circular brass sign reading 'HÅ RAI YA' mounted on the wall. A hanging menu board lists items like coffee, smoothies, beer, hot sandwiches, sweets, beans, and KANBUTSU.
HORAIA Shop Front Sign
A close-up view of a shop's exterior facade featuring dark brown brickwork and a circular brass sign with the word 'HORAIA' engraved on it. A vintage-style light fixture is mounted above the sign, casting warm illumination onto the bricks.
HÅrai Ya storefront
Exterior view of HÅrai Ya, a cafe with brick facade and circular logo sign. Interior visible through open door shows counter, hanging lights, and display case.
HONRAIYA storefront exterior
A wooden entrance with glass doors and windows, brick wall on left side, hanging lights above door, blackboard menu board leaning against wall, stroller parked nearby, green building adjacent to right.
HÅ Rai Ya Signage
A circular wooden sign with the text 'HÅ RAI YA' and a simple line drawing of a person holding a camera is mounted on a red brick wall. Above the sign, an industrial-style light fixture illuminates the area. To the right, part of another sign reading 'OPEN' is visible.
New Year Coffee Shop Sign
A black menu board hangs on a brick wall, displaying the shop's offerings and hours. The sign lists items like coffee, smoothies, beer, hot sandwiches, sweets, beans, and KANBUTSU. A 'CLOSE TUESDAY' notice is visible above the list. A red and white striped sticker with Japanese text and '300 yen' price tag is attached to the right side of the board.
HÅ Rai Ya storefront
A small café or bakery with a wooden entrance and large display windows showing interior equipment, pastries in glass cases, and staff working behind the counter. A chalkboard menu stands outside listing coffee drinks and hours.
New Year Coffee Sign and Menu Board
A promotional sign with red stripes and Japanese characters advertising 'New Year Coffee' at 300 yen, placed next to a clipboard displaying the HÅ Rai Ya menu.
Sandwich Display
A display case showing two types of sandwiches with price tags in Japanese and English.
Sandwich Display Case
A display case showing three types of sandwiches with price tags in Japanese and English.
Sandwich Display Case
A refrigerated display case in a shop showing various sandwiches and bread items on white trays, with price tags visible.
Baguette Sandwich with Greens and Mushrooms
A close-up of a fresh baguette sandwich wrapped in brown paper, served on a black plate. The sandwich contains crisp green lettuce, caramelized onions, and possibly egg or cheese inside the crusty bread. A glass of water is visible nearby on a wooden table.
Coffee Cup with Logo
A hand holding a brown paper coffee cup with a black lid and a simple line drawing of a character on the side. The background shows a blurred brick wall with warm lighting.
Latte and Sandwich
A cup of latte with heart-shaped foam art sits on a wooden table, next to a sandwich wrapped in paper.
HORAIAYA's sandwich sign
A blue promotional poster leaning against a wooden wall, advertising HORAIAYA's grilled sandwiches including toasted baguette and grilled cheese sandwich.
Sandwich Display Case
A glass display case in a shop showing various sandwiches on white trays, with price tags visible.
Grilled Sandwich and Iced Coffee
A close-up shot of a grilled sandwich cut in half, served on a white plate with a napkin underneath. The sandwich appears to have layers of cheese and possibly avocado or cream cheese. Next to the plate is a glass cup filled with an iced coffee drink, featuring a black straw. The setting looks like a cozy café interior with a wooden table and plain walls.
Coffee and Pastries on a Wooden Table
A top-down view of a wooden table with two cups of coffee, one latte art visible, and two pastries - a muffin and a scone - arranged neatly.
Grilled Sandwich with Spinach and Cheese
A close-up of a grilled sandwich cut in half, revealing melted cheese, spinach, and possibly chicken or tofu filling between slices of toasted bread.
Interior of a cafe or shop
A wooden counter with various items including a ceramic cup, glass bottles, and decorative objects. In the background, there is a person standing near shelves filled with jars and containers.
Grilled Sandwich on Wooden Table
A close-up photo of a grilled sandwich, cut diagonally and served on a small blue plate lined with white paper. The bread is golden brown with grill marks, filled with melted cheese, ham slices, and possibly banana or pineapple chunks. The plate rests on a light wooden outdoor table under bright sunlight.
Interior of a small cafe or shop
The image shows the interior corner of a cozy, wood-paneled shop or cafe. On the left, there is a glass display case and stacked paper cups near a coffee machine. Behind it, shelves hold packaged goods like coffee bags and jars. A hanging plant adds greenery above the counter area. Below the shelves, a blue poster advertises 'HORAIVA's sandwich' with images of food items including grilled cheese and baguette sandwiches. To the right, large windows let in natural light, revealing a street view outside. The floor has red and black tiles.
Coffee Shop Interior
Interior of a coffee shop with a display case containing bread, stacks of paper cups on the counter, and a menu board listing various drinks like Espresso, Latte, and Smoothie.
HÅrai Ya Coffee and Pastry
A close-up shot of a brown paper bag with the HÅrai Ya logo, placed on a white plate next to a ceramic mug filled with dark coffee. The scene is set on a wooden table.
Iced Coffee with Ice Cubes
A close-up of a white cup filled with iced coffee, featuring large ice cubes and a black straw. The cup sits on a dark wooden table alongside two small glass cups containing water and part of a sandwich wrapped in brown paper.
Bakery Counter Display
Interior view of a bakery or cafe counter featuring glass display cases filled with sandwiches, pastries, and breads. Wooden shelves hold stacked paper cups and menu boards. A potted plant hangs near the window. Red tiled floor visible.
Baguette Sandwiches and Coffee
Two baguette sandwiches wrapped in brown paper, filled with greens, egg, and mushrooms, placed on a wooden table next to a ceramic mug of black coffee.
Grilled Sandwich and Coffee
A close-up of a grilled sandwich with melted cheese and ham on a dark plate, accompanied by a cup of coffee in an orange mug. A small metal creamer and spoon are visible in the background.
Sandwich Display Case
A glass display case filled with various sandwiches and bread items, including baguettes, subs, and sliced loaves. Price tags are visible in front of each item.
Matcha Drink in Paper Cup
A hand holding a paper cup filled with frothy green matcha latte, branded with 'HÅrai Ya' logo and text. Background shows an outdoor street scene with pavement and building elements.
Latte Art Coffee Cup
A close-up of a latte with intricate leaf-patterned foam art in a textured gray cup, placed on a dark wooden table. Behind it is a brown paper bag or napkin with the logo 'HÃ RAI YA' printed on it.
Coffee and Sandwich at Cafe
A cozy cafe interior scene featuring a latte with heart-shaped foam art in a white mug, a pink smoothie in a clear cup with a black straw, and a grilled sandwich on a paper-lined plate, all arranged on a rustic wooden table.
Grilled Sandwich with Spinach and Cheese
A close-up of a grilled sandwich cut in half, revealing melted cheese, spinach leaves, and possibly chicken or tofu inside. The bread has distinct grill marks.
Grilled Sandwich and Coffee
A close-up shot of a grilled cheese sandwich with spinach, served on a white plate wrapped in brown paper. Next to it is a disposable coffee cup with a black lid and a simple line drawing logo. In the background, there is a vase with a single white flower against a plain wall.
Interior of a cozy cafe or bakery
The image shows the interior of a small, warmly lit shop with wooden bar stools and a counter. A glass display case holds pastries on the right. Behind the counter, staff are visible preparing items. Hanging signs include 'TO GO DRINK CO.' and another sign with Japanese characters. The walls feature mirrors, hanging lights, and decorative elements like cheese-shaped shelves.
Breakfast Spread at a Cafe
A wooden table set with two ceramic mugs of coffee, one latte art heart visible. Two sandwiches: one grilled cheese sandwich and another open-faced sandwich with egg and greens. Stacks of plates and bowls in the background. A small potted plant and a framed photo on the left. Two yellow coasters with Japanese characters and logos.
HÅrai Ya Packaging
A close-up of a brown paper bag with the logo and name 'HÅrai Ya' printed on it, placed on a dark wooden table alongside wrapped items.
Croque Monsieur Sandwich Display
A close-up of two Croque monsieur sandwiches wrapped in plastic, displayed on a white tray with a price tag showing ¥550 and ingredients like béchamel sauce, shredded cheese, and ham.
Bakery Interior with Yellow Flowers
A cozy bakery interior featuring a wooden counter adorned with vibrant yellow flowers in a vase. Behind the counter, a glass display case showcases various baked goods. Outside the window, an umbrella rests in a bucket on the sidewalk, suggesting recent rain. The warm lighting and rustic decor create a welcoming atmosphere.
Bakery Interior View
Interior of a bakery with wooden display cases containing bread and pastries, shelves with packaged goods, and a large window showing the street outside where motorcycles are parked.
Iced Coffee with Red Dusting
A hand holds a glass of iced coffee topped with red powder and ice cubes, next to a plate with bread wrapped in paper.
Sandwich on Wooden Table
A close-up of a sandwich wrapped in brown paper, placed on a dark plate atop a rustic wooden table. The sandwich contains fresh greens and possibly mushrooms or other fillings. Two glasses of water and a white bottle are visible nearby.
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